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ACTIONABLE DATA & UNPARALLELED ECOMMERCE INTELLIGENCE FOR THE CHINESE MARKET

Features:
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Category Monitoring

On-going, comprehensive data collection of key categories across all major eCommerce platforms – yes please!  Track category trends, compare brand performance, or dive into store/item level details through our easy-to-use and interactive DATACOMPASS interface.  

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Price/Promo Tracking 

We believe in pricing & promotion transparency for all. Whether your’e a manufacturer ensuring MAP (Minimum Advertised Pricing) or a brand tracking competitive pricing strategies – we got you covered.  Banner tracking & content visibility helps users understand online promotional strategies.

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Sentiment Analysis 

When online shoppers are considering a purchase, they turn to peer reviews to help them make a final decision. Collect and analyze shopper comments for your brands, stores, and items to stay on top of issues and better understand customer sentiment in the online marketplace.

Category Monitoring

The EARLY DATA Category Monitoring solution offers interactive access to both current movements & historical trends online. Gain immediate visibility into your eCommerce market based on harmonized brand, manufacturer, category & item definitions across all the leading platforms. DATACOMPASS features a simple User Interface and a fast set of dashboards that provide on-going insights into online performance & more:

  • Category/Sub-category Analysis & Trends

  • Manufacturer/Brand Shares

  • Sales Simulation for non-Ali Sites

  • Consistent cross-platform Market Views

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PRICE Tracking

Whether you are a manufacturer monitoring retailer compliance (MAP) or a large brand tracking competitive pricing strategies – slight changes in price directly impact your bottom line. China’s highly competitive and fragmented market makes price monitoring indispensable for high-volume sellers looking to grow & scale their business. Featuring a dynamic view of market pricing, EARLY DATA’s price tracking solution optimizes sales & promotion, giving you the competitive capacity to make faster, more efficient & more intelligent decisions.

  • Hourly Pricing Updates

  • WeChat & eMail Alerts

  • Self-Service: Easily Add/Remove SKU’s

  • Intelligent Promotion Calculations

Sentiment Analysis

Today’s online shoppers have increasing access to a variety of low-cost options.  Despite this convenience, we still can’t directly see or feel these products.  To make up for this, we often turn to peer reviews and comments to help influence our final purchasing decisions.  EARLY DATA’s Sentiment Analysis tool helps collect & analyze customer feedback, allowing clients to identify and address issues with products, stores, or servicing.  Listen & understand market feedback to assess brand perception, support new product development, and more:

  • Instant Access to Online Sentiment

  • Track Brand/Store/Item Scores + Comments

  • Export All Comments to Excel

  • Opinion Mining

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ACCESS TO THE LEADING ECOMMERCE PLATFORMS:

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Master Data Management

 MDM is our secret sauce. Combining automated algorithms and manual work to offer one category definition, link products across platforms, and identify & extract item attributes for maximum insight.  

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Sales Simulation

We’ve been analyzing the correlations between publicly available data and sales numbers for years, so that even eCommerce platforms that don’t report sales publicly can’t hide sales from us.

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Business insights

EARLY DATA Industry Experts help you get the most out of your eCom data by identifying business-critical KPI’s and helping your unique business stay competitive within the industry.

IDEAL FOR:

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Major Brands & Manufacturers

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eCommerce Brands

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Marketing Agencies

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Others

REQUEST A DEMO

Send messageclear

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468 Xinhui Road,  Shanghai

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info@earlydata.com

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+021 6076 1746